Vision

People are identified on any device by a simple touch.

Mission

FPC is leading the development of biometric identification enabling the individual’s convenience and privacy.

Business Concept

FPC develops and sells biometric solutions to companies globally that develop products interfacing with people.

Core values

FPC has four core values that must shape the attitudes and approach of the employees to each other in their daily work and in the desire to realize the company’s vision.

  • Smart
  • Brave
  • Open
  • United
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Objectives

Financial

Growth: a compound annual revenue growth of approximately 60 percent from 2016 to 2018

Profitability: an operating margin of at least 35 percent  for each year from 2016 to 2018

Capital structure: a strong balance sheet, typically with a net cash position. Excess capital will be returned to shareholders through share buy-backs and/or dividends.

Market position

FPC aims to strengthen its position as a high value-adding partner in biometric systems.
FPC aims to strengthen its market-leading position in the market for mobile phones and thus outperform the market in general in terms of growth based on increasing penetration of fingerprint sensors.
FPC will grow in additional vertical markets, primarily the markets for smartcards and automotive applications.

Sustainability

During 2016, frameworks, policies and objectives will be deployed for integrated sustainability efforts.

Growth strategy

Fingerprint Cards aims to primarily grow organically and through complementary acquisitions.
The company will grow in multiple dimensions.

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With existing system solutions for existing customer segments. FPC sees a clear potential to expand its customer base as fingerprint technology continues to penetrate the market.

New customer segments with existing system solutions. FPC sees tremendous potential to capitalize on its economies of scale in applications of the company’s biometric system solutions in multiple customer segments. The market for smartcards is next in line. FPC also sees opportunities in multiple other application areas.

New solutions for new customer segments. FPC sees opportunities to ultimately penetrate new markets with new solutions. However the company is continuously evaluating complementary acquisitions that would add value to its product development and/or market presence.

Product strategy

FPC aims to be a high-value-adding supplier of biometric systems for fingerprint verification in the form of hardware and software.
FPC’s offering is vertically integrated, meaning it represents a complete integration of hardware and software, sensors with market-leading system performance and algorithms, and software for system integration and greater advantages for end-users.

Development strategy

FPC is increasing its development efforts aimed at technologies that increase security and improve the end-user experience for customers in the smartphone/tablet segment and other vertical markets. FPC’s development is focused on the core aspects of biometric systems for fingerprint verification: silicon solutions, algorithms, software for communication and end user functions, and packaging. System customizations, such as implementation in a smartphone, take place in close collaboration with customers and other system providers.

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Patent strategy

FPC’s patent strategy entails continuously registering new patents and monitoring the market to evaluate new opportunities for capitalizing on patents while identifying and taking actions to counter any infringements of the company’s existing patents. The patent portfolio may also be strengthened through patents acquired from a third party.

Strategic active partnerships

FPC aims to actively participate in partnerships with other players in the ecosystem for fingerprint technology.

Production strategy

FPC is engaged in fabless manufacturing, with all hardware production performed by partners. All manufacturing is to be conducted in accordance with forecasts based on information received from customers and distributors.

Market and sales strategy

FPC will develop and market biometric systems for smartphone/tablet manufacturers. Marketing and sales will also be pursued in relation to other vertical markets. The company’s priority markets are plastic card manufacturers/players (primarily charge/credit cards, but also ID cards, access cards and public transport passes), the automotive industry and the lock industry. Sales are conducted directly and via distributors to the producer chain. Geographically, marketing will occur primarily in the US and Asia, in the latter case primarily in China, but also in Taiwan, South Korea, Singapore and Japan. The company also cultivates markets in India and Europe.

Financing strategy

The company uses internally generated profits to fund its ongoing operational needs. Major oneoff investments may be supplemented with primarily loans and secondarily new share issues.

HR strategy

FPC has employees and also retains consultants on contract. Consultants are retained for tasks that are limited in duration and/or in cases where consultants are the primary source for the skills the company is looking for. Contract consultants who work at least half-time are reported with the company’s hired employees in its accounts.

Since FPC’s business requires an organization commanding a high level of skill in all of its specializations, recruitment focuses on experienced employees with university educations. The company endeavors to be a continuously learning organization. Employees are encouraged to try out new paths as they work, and to take considerable personal responsibility for the company’s development.

Sustainability strategy

Social and environmental sustainability should be integrated into FPC’s operation, with areas where the company has the greatest impact having top priority.